How can YOU increase your sales volume success today? Instant like-ability! Encourage your prospects to like you! People trust and believe the people they like. If they like you they believe in you and if they believe in you they will buy from you. YES!
How can you become more likeable? Empathy. Listen carefully to your prospect's needs and wants. What is their primary problem? How will solving this help their life? Ask questions that encourage the person to share with you the things that count with them. You will soon appear to them to be on their side. Someone they can trust.
Then they will listen to you. Best of all, encourage the prospect to draw from within themselves and allow them to sell your product to themselves! "How will this solution (product) change your life?" Usually the prospect will take time to consider this: allow them the time to think 'inside' and resist the urge to interrupt. This thinking 'inside' time is dynamite to your efforts: the prospect is truly dwelling on the prefferred outcome of purchasing what you sell. It is a deep moment of acceptance to them where they cross over into the realm of being eager to enjoy your product, thus ready to buy!
Listening, asking open-ended questions and keeping silent whilst the prospect thinks 'inside' for their reaction is crucial to your success in your sales presentation. You only have one opportunity to make a lasting and favourable first impression. So work on developing rapport and especially empathy with your prospect: be quick to identify with them however you can. Speak in a soothing tone. Say "Mmm" to agree. Know where to be silent. You will have no need to push the sale: your prospect will eagerly sell themselves on the benefits your product can offer them. So let the prospect feel that you have similar experience to them, that you listen and care, that their opinion is important to them and they will like you! When they like you they trust you, when they trust you they believe in you, when they believe in you they buy! And they sell their friends!
Believe in this approach today and watch your close rate success soar!
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